— We make startups stand out.
Your product may be amazing, but that doesn't mean it'll be unique and you'll succeed. Without a distinctive brand, you disappear in the sea of sameness and will have to work 100x harder to get anywhere.
We build the alternative. Hitting with what makes a difference, leaving out exactly what doesn't.
The Builders
We have over 20 years building iconic brands. Formulated by the minds behind the positioning decisions of Nike, Guinness, Disney, Vodafone, Intuit, Sage, WhatsApp, Facebook, Diageo, Shell, Canon, Dove, and Johnson & Johnson.
The Hand-Vetted Guarantee
Zero template slop. We refuse category defaults. Every single position, strategic asset, and pitch framework is personally managed, sharpened, and vetted directly by Thiago Bersou and Rafa Freitas before it ever reaches your desk.
Our complete end-to-end system. Position, visual identity, social framework, and your investor-ready pitch presentation.
* This level of corporate strategy and identity work would easily cost £20,000 at a standard small agency. We built internal tools to allow us to make it accessible.
For founders who need uncompromised commercial clarity, not standard template slop.
"Elite strategy shouldn't only belong to the boardrooms of Nike, Shell, or Diageo. Startups need it more, yet the category offered you templates, empty landing page frameworks, and polite, neutral advice. Built to fit in. We refuse that default."
"Great marketing is about having an opinion. Refusal. Rejecting the standard category plays. Finding serendipity on the edges where others are too timid to look. That is how you establish authority and justify a price premium."
"This sprint brings that exact uncompromised rigor directly to your stage. No fluff. Just a raw, distinct position, a razor-sharp narrative, and the visual spine your business needs to stand alone."
We refuse the neutral default. We choose the spine.
Have something else in mind? Book a direct session on our TidyCal calendar.
— REAL DELIVERABLES FOR STRATEGIC LEVERAGE
Stripped of agency fluff. Designed to move your business from day one.
A definitive 2-minute and an expanded 5-minute version. Built specifically so you can explain exactly what you construct quickly, convincingly, and with absolute authority. No category drift. No stuttering.
When your entire competitive field sounds identical, we make you look singular. An uncompromising commercial angle that justifies your premium price and keeps you from competing on standard features.
Hit your investors and prospects with exactly what makes a real difference. We aggressively strip out the corporate filler and lazy platform buzzwords that dilute your enterprise value.
A visual structure configured to confront, not conform. Striking typography hierarchies, raw colors, and essential assets made to secure visual dominance immediately across all touchpoints.
Real texts and visual layouts of strategic social posts built to win attention inside standard feeds. Built with the posture of a category leader, earning distribution without resorting to algorithm-baiting tactics.
Get immediate clearance or schedule direct strategy time with Rafa and Thiago.
Drop your founder email to instantly claim the £500 discount across our platform.
Request a slot immediately. Thiago and Rafa personally review and confirm all briefs.
Bypass the backlog. Grab an immediate virtual evaluation session on our calendar.